1. Use them to expand your current information offerings.
2. Send them to your branch offices.
These are great value-added morale boosters for satellite offices, franchisees, members of your trade association, your senior management team. Or add them to your office/waiting room area as educational reading for your clients, patients, vendors.
3. Not just for breakfast anymore. Package with your product to add value.
Cereal manufacturers have used premiums for many years to add value and intrigue to the products they sell. A successful legacy to emulate. Pass the milk, please.
4. Use them as your holiday greeting.
Thank customers, suppliers, etc. for their business. Much more personal and valuable than the standard, over-done Christmas card campaign.
5. Leave them as a thank-you after a sales appointment.
6. Distribute them at trade shows, conventions, seminars, and meetings.
7. Offer them as an incentive for completing a survey or questionnaire.
8. Give them away with a purchase, or for opening a new account.
9. Easily work them into your direct mail campaign.
Include as a value-added addition to a direct mail campaign. Challenge your current control and see the drastic difference our content-rich Pocket Guides make. You may have a new control on your hands.
|